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Nail it

Nail it app helps kids with ADHD condition manage and complete their homework on time under the observation of their legal guardian. Nail it has many important features, including, helping kids face their fears and seek help for ADHD from experts.

Role: Product Designer

Industry:  Health and education

Duration: 80 hours | June 2023

Tools:  Figma, FigJam, Optimal workshop,                                           Canva, pen and paper, Coolors

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Attention-deficit/hyperactivity disorder (ADHD) is one of the most common mental disorders affecting children. Symptoms of ADHD include inattention (not being able to keep focus), hyperactivity (excess movement that is not fitting to the setting) and impulsivity (hasty acts that occur in the moment without thought). ADHD is considered a chronic and debilitating disorder and is known to impact the individual in many aspects of their life including academic and professional achievements, interpersonal relationships, and daily functioning. ADHD can lead to poor self-esteem and social function in children when not appropriately treated. ADHD is often first identified in school-aged children when it leads to disruption in the classroom or problems with schoolwork.


Kids with ADHD condition find it difficult to complete homework on time and to focus on one activity for a long time without break.

Design process

It was important to understand what users think and feel rather than assuming the solution right off the bat. I followed systematic step-by-step design thinking methodology of empathizing, defining, ideating, prototyping and testing to find solution as it highly focuses on understanding user needs  which helps in making designs human-centered.






Design thinking process diagram

I wanted to seek clarity on what are the symptoms of ADHD, what are the challenges and how are users coping with ADHD. 


During research, I got below response from the user interviews


Users said they  would like to have frequent breaks when completing tasks 


Users  said they would like a mix of visual and text to make the activity interesting


Users said parents / legal guardians should pay special attention on kids with ADHD

This brought me to the primary problem, how might we help kids with ADHD manage their homework within given timelines with ease by staying focused? 


To implement research learnings in creating a minimum viable product (MVP) reflecting at least one feature which helps in managing their routine tasks with ease, help them stay focused and can be seamlessly navigated by a child with ADHD condition and their legal guardian/s.



For this project, I deep-dived into the lives of people who have been diagnosed with ADHD condition or know someone close with ADHD. 

I noticed most of the interviewees faced difficulty in completing their routine tasks and were frequently distracted. 


During the empathize stage, user interviews provided a foundation for me in building user personas and discover pain points for my focused user groups of kids with ADHD condition and their legal guardians.

Synthesizing this data helped me in deriving problem and hypothesis statements. I analyzed competitors through SWOT and narrowed research findings through affinity mapping. This paved way for exploring ideas, deriving solutions and building wireframes. 


User interviews

In empathize stage, I conducted user interviews to understand what users actually thought, felt and wanted, and why? I chose 5 questions - qualitative and quantitative.


9 participants


30 minutes

Interview style


Research questions

  • Have you or anyone you know had difficulty in understanding concepts while learning online? If yes, could you describe the same.

  • Would you like to have more of visuals while learning to comprehend the content in an easy manner?

  • Have you or anyone you know with ADHD condition have tried seeking help from anyone to complete tasks on time.?

  • What according to you are most common problems faced by children or adults with ADHD condition?

  • Do you prefer desktop or mobile?

Understanding the users

My list of users include kids who have ADHD condition and face difficulty in completing homework and focusing on studies, and legal guardians who are managing kids with ADHD condition.

In the define stage, I conducted thorough user research, including developing personas and user stories.

Synthesizing the data from the interviews, I was able to form two distinct user personas and their pain points. This subsequently allowed me to write definitive problem and hypothesis statements, and formulate their user stories. The user stories helped me understand the problems Elle and Eva faced on their paths. It also helped reduce the impact of my own designer biases, by understanding how the users think and feel though every step.

This new understanding allowed me to recognize roadblocks and pain points to correct, by identifying improvement opportunities. An example of this would be allowing them to share their struggles and frustrations coping up with ADHD condition on daily basis.

And last but certainly not least, I was able to hone the idea of providing them with a feature that helps kids complete their homework by taking breaks and by making learning fun under the guidance of their legal guardian.




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Elle's pain points


Elle is dependent on legal guardians for her expenses. 


Elle needs a product that helps her complete daily homework on time and where she can seek help to cope up with ADHD.


Elle wants to take breaks between tasks, want learning to be fun and simple.

Eva's pain points


Eva is a busy legal guardian who invests in her child's ADHD treatment and is looking for affordable options without compromising quality.


Eva wants an app that can help her manage her schedule as well as her child's.


Eva needs an app through which her child can seek help for ADHD and complete tasks on time.

Eva's journey map

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Eva and Elle's story

Analyzing the competitors

Now that we begin with ideate stage, let's brainstorm solutions to our problem statements. For this reason, I have added Secondary research, SWOT analysis and affinity mapping.

Secondary research

Data and Statistics about ADHD

By CDC - Centers for disease control and prevention

The Internet has woven its way into every aspect of society. It has become the foundation for instant and seamless communication. In recent years, the Internet has revolutionised learning. Schools have incorporated online tutorials, online quizzes and even educational phone applications to educate their students. However, the Covid19 pandemic has dramatically altered the way students learn. In response to lockdowns and heightened restrictions, schools have pivoted entirely to homebased online learning for their students. This brings about a new set of challenges for students with ADHD.


1. Distraction: A home environment can be far more distracting than a classroom. ADHDers have to contend with an array of distractions. Distractions can include noises made by pets or younger family members, the allure of a warm and comfortable bed, the aromas wafting from the neighbours’ cooking…the list is endless! However, it is worth noting that some ADHDers may find online learning to be more engaging, hands-on and novel than the usual pen-and-paper style of learning. In a classroom setting, a teacher will be able to keep students on task. However, home-based learning lacks the controlled supervision that teachers can provide. ADHDers may have parents who are working from home. However, these parents will likely be occupied by their own jobs. Thus, parents will usually be unable to provide the continued supervision that many ADHDers will need to focus.

2. Lack of structure: ADHDers may also struggle with the lack of a schedule. Schools have timetables for students to organise their learning. However, some forms of home-based learning may lack these organised schedules. On the flip side, some ADHDers may find it a relief to have less rigid schedules. They may relish the ability to plan their day. For example, some may prefer to study later in the day as they can concentrate better in the afternoons.

3. Lack of motivation: ADHDers may struggle to find the motivation to study. ADHDers are especially affected by inertia when it comes to engaging in uninteresting tasks, such as studying subjects that they dislike. In school, supervision by teachers may give ADHDers the impetus to study. However, at home, this is not the case and the lack of motivation may affect their performance in school. On the other hand, for subjects that ADHDers like and excel in, online learning may allow them to learn at their own (potentially accelerated) pace. This could create renewed interest in the subject

Affinity mapping

This predictive analysis technique helped me with data mining and in highlighting insightful correlation between different variables based on their co-occurrence happening in between the individuals. Affinity mapping helped me understand my target users and their needs, recognize and define product requirements to plan product features that would be immensely helpful to them in coping up with ADHD condition, and identify the factors that could lead to users readily accepting my product or otherwise. 

During the interview, I focused on questions that provided clarity on what the symptoms are related to ADHD, what are the challenges and how are users coping with ADHD. Participants’ answers also helped in brainstorming ways to help users complete their tasks on time with the help of our app. All the parameters that I grouped are as below:


  • Diagnosis: Most of the users were diagnosed with ADHD as children. Few were diagnosed as adults but mentioned having symptoms of ADHD since childhood. The triggers were mainly procrastination, unable to grasp concepts at school, daydreaming and distraction.


  • Online learning: Most users prefer classroom learning than online. Older users with age group above 30 prefer online learning at their own pace but like to be accountable with tasks. Users mentioned they can be more focused in classroom than online. Users feel learning is efficient in classroom but entertaining online. Users feel there is more sense of commitment in classroom learning. Kids preferred fun learning in classroom than online. Some found classroom challenging and more of distraction than online.


  • Learning preference: Users preferred visual learning and visual with text learning. Some users don’t like videos with text. Some users prefer group learning with step-by-step instructions, and some prefer studying alone than with a group of non-ADHD students. All most all users did their task well when they were interested in them else it would take lot of time to complete tasks. Some preferred studying with room mates and peers in person for accountability. Users preferred classes with less students.


  • ADHD Struggles: Users would get angry and frustrated with a sense of failure when they couldn’t finish tasks. Users would put in effort and set high standards but would procrastinate. Some always blamed themselves for not doing tasks rather than treating ADHD. Some had trouble writing papers. Few always felt their mind was occupied with something else all the time and suffered from decision paralysis. Many didn’t like school and struggled with many subjects mainly math. One user had seizures due to ADHD medication. Certain concepts in school would require multiple effort to fully understand example math. Time management was an issue. Parents struggled with working collaboratively on completing their kid's tasks. Users would get overwhelmed with work and had been forgetful. Were inattentive at school. Suffered from insomnia. Were more productive because of medicines but put some in a bad mood.


  • ADHD behaviour: Users mentioned rejection sensitivity is a symptom where they have a strong sense of themselves. ADHD people always have the compulsive urge to solve problems or fix things. They did tasks more efficiently when they were interested in them. Inattentiveness and day dreaming is the effect of ADHD. Some had insomnia and sometimes would sleep more when they were a teen till, they were 20. Kids are impatient, distracted and day dreamers. They face anger, breakdown during confrontation. Some experienced depression and frustration. Procrastination is a big part of her ADD life. Users find it hard to grasp concepts at school and likes when they must learn at their own pace. They can come across as uncaring as they tend to forget things surrounding people. They tend to be perfectionists and extremely critical of themselves and others.


  • ADHD help: Many don’t use any task management app and have tried meditation apps but gave up in few days. Some studied and did homework with cousins and peers who were focused and would help users to complete task on time. Many got support from teachers and / or family members. Many used google calendar, good notes, Asana and few other calendars for task management. Some liked to give themselves incentives for completing tasks and stay motivated. Users listen to music during breaks to get energized for next tasks. Many have downloaded planner lists while some have multiple timers set on their phones. One user has built a planner to-do list herself in figma and maintains Instagram of illustrations. She follows pomodoro method. Her child likes to play puzzles and mentally stimulating games. One user has a note from practitioner and was given extra time by teachers to complete tasks at school. Users take 15 min break to energize on the next task. One user preferred brown noise and white noise to fall asleep. Some use notion for task management as it has customization. Some are getting into mindfulness, walking and breath work. They get overstimulated quickly.


  • Attention span: Attention span was as short as zero when tasks were not interesting for users and 30-40 mins when tasks were interesting.


  • Expectations: Users feel women are under diagnosed in ADHD and diagnosed more for depression. They would like to have more data on women. They feel kids and parents should seek help immediately once they see symptoms of ADHD. Users feel discipline and time-management are crucial. Users want therapist and psychologist to think twice about medications for ADHD. They think parents should be more patient with kids diagnosed with ADHD. Users expect task management help from mobile apps where she could break tasks into smaller ones. could have done more about it when she was in school. Abhilasha doesn’t want her child to depend too much on medication. Suffers from insomnia. Wishes there was some help surrounding sleep hygiene.


  • Competitors: There are several apps in the market that help with time management and inattentiveness in ADHD condition. Many are paid apps while others are free. Many cater to only child or adult, and some cater to both. There are schedulers like good notes and asana which people use extensively. There are app like headspace which people with ADHD use to stay motivated and stress free.


  • Prefer classroom over online

  • Limited attention span if task is not interesting

  • Prefer group study over self study

  • Require frequent breaks 

  • Struggle with math and writing

  • Procrastination and day dreaming 

  • Hard to understand concepts in school 

  • Struggle with homework and other tasks 

  • ADHD medicine side effects 

  • Anxiety, anger and forgetfulness 

  • Decision paralysis and emotions imbalance

  • Time management, distraction and insomnia

  • Hard to accept criticisms 

  • Online learning feels difficult 

  • Rejection sensitivity, inattentiveness and impatience

  • Strong sense of oneself 

  • Hyper focused on one task at a time 

  • Drug addiction


  • Classroom learning with many students can be distracting.

  • Some users find it hard to grasp concepts at school and like when they can learn at their own pace.

  • Some users are already familiar with task management tools such as google calendar, Asana and few other calendars.

  • Users are tech savvy

  • Many users preferred online

  • Many users preferred mobile learning

  • Many users are willing to use an app for coping up with ADHD condition.

Identifying gaps and opportunities

1. How might we help kids with ADHD condition complete their homework on time, stay focused and motivated, and face their fears related to ADHD condition?

2. How might we help legal guardians of the kids with ADHD condition track and supervise homework activity of their kids?


Following ideas were generated 

Design a feature that -

1. Provides easy login access to legal guardians and kids where adults can easily track and supervise kids' activities.

2. Is fun, interactive and easy to understand. It should help with time-management and keep kids motivated by adding animations and quizzes. 

3. Allows children to seek help from homework community consisting of well curated teachers and experts specially vetted for students with ADHD condition.

4. Allows students to earn awards for completing their tasks on time by thoroughly grasping concepts and without affecting quality.  

5. Allows kids to cope with ADHD condition by seeking help from experts and participating in activities helping them to face their fears.


Initiating product design

In the design stage, I made sure user goals align with business goals while keeping technical considerations in mind. Card sorting activity results provided strong foundation for building information architecture consisting of sitemap, user flow and task flows. This was followed by low, mid and high fidelity wireframes.

Project goals


Prioritizing site features

Taking user personas and project goals into account, I began to brainstorm and prioritize potential app features into four categories: must haves, nice to have, surprising and delightful, and features that can come later.

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UI Component library

The design components included in this library were brainstormed based on user research data, affinity mapping, accessibility requirement, and to make app visually appealing. Kids being the primary users, I have tried to keep the app colorful while balancing the white space.

Accessibility test

I have run an accessibility test for Nail it's color palette as I consider it to be an important element in designing. The color palette has passed the accessibility test.

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Usability study

In testing stage, I focused on usability testing parameters, analyzed and prioritized results from the test and incorporated the same in my final design.

Usability testing parameters


6 participants


30 minutes



Analyzing test results

Analyzing the data from the usability test helped me identify problems and assess the relevancy of each usability issue. I tested four tasks with the participants and implemented iterations. 


1.  Parent creates account and generates login code for the child.
2. Child logs in with the code for the first time and selects learning buddy
3. Child accesses homework assignment shared by parent and seeks help from
     homework community
4. Child selects activity for break, completes the task and earns reward.

Prioritizing revisions

1. Changed earlier design to a standard login screen with more login options to minimize clicks and number of screens.


2.  Lengthy form in the previous design was broken down into two separate screens to reduce heavy scrolling. Created CTA for generating login code while providing an option to login with username and password to make it simpler for the user rather than making them decide if they want to opt for security code which could unnecessarily increase user time.


3. Changed text input background to standard white for ease of readability.

Final product

Post priority revisions, this colorful app catered to the needs of the kids with ADHD condition was ready for product development. 

Nail it journey

This project helped me gain in-depth knowledge on ADHD. Creating an end-to-end mobile web design gave me great insight and experience in analyzing the design process in its entirety. Aligning user goals and business goals together, helped in creating a balanced design. I enjoyed working on the interaction design and watching the final product pass the usability test. 

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